Our Story
Alina J was founded in 2019 with one simple belief: creators deserve representation that feels personal, strategic, and genuinely invested in their success.
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Our story began when a creator left a large agency looking for something different. She wanted a team that knew her business, advocated for her goals, and provided the kind of hands-on support that often gets lost in larger firms. That experience became the foundation of Alina J.
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From the very beginning, we built this agency from the creator's perspective. We listened to what creators valued, what frustrated them, and what they wished management looked like. Those conversations shaped the way we operate today.
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As a boutique talent management agency, we intentionally remain hands-on. Every creator receives personalized strategy, proactive brand outreach, thoughtful negotiation, and a team committed to building long-term careers—not just booking the next campaign.
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Today, we proudly represent an exceptional roster of creators across lifestyle, food, home, family, DIY, and wellness. While our roster and reach have grown, our philosophy has remained the same. Relationships come first, strategy matters, and every creator deserves a team that treats their business as if it were our own.
Meet the Team
Alina
Natalie
Jenna
Mandy
Alina, the founder of Alina J, has been working in marketing for 7+ years. She has a degree in communications from USU and a Masters in Business and Marketing from SUU. She is a strategy wiz and loves the challenge of finding dream partnerships for her clients.
CEO/Founder
Natalie is a Utah State graduate with a Communication Studies Degree and a Certificate in Conflict Management and Facilitation. She has a professional background in marketing and recruiting, and she enjoys cultivating meaningful relationships with clients through intentional communication and active goal-setting.
Talent Manager
Jenna loves bringing people together and creating meaningful connections. While earning her Doctorate of Occupational Therapy, she discovered her passion for communication, advocacy, and community. She’s led national events, mentored interns, presented at conferences, and co-authored work on mental health. Now, she brings that same drive to influencer marketing—amplifying voices and sparking conversations.
Talent Manager
Mandy brings over 7 years of experience in the influencer and affiliate marketing space, with a strong background in creator partnerships, brand relationship management, and social media strategy. She has helped build and scale multi-million dollar affiliate programs, led influencer campaigns and events, and specializes in fostering authentic, long-term partnerships between brands and creators.
Talent Manager
At Alina J, we believe creators deserve representation that is personal, strategic, and genuinely invested in their success. As a boutique talent management agency, we partner closely with our creators to cultivate meaningful brand relationships, execute seamless campaigns, and build sustainable careers.
Alina J Talent ManagementÂ
© 2026 Alina J. All rights reserved.
alina@alinajllc.com